Bitner Goodman won a Gold ADDY in the Direct Marketing/Specialty Advertising field for the creation of a USB drive for ARTACO Railing Systems. Designed primarily for the launch of a new product line which was premiered at a national trade show, the creative USB drive that looks like a credit card offered a high impact statement for prospective clients.

A Silver ADDY also went to Bitner Goodman in the Interactive Media category for the development of a B-to-B website, branding ARTACO Railing Systems’ complete line of versatile railing and canopy systems.

Attracting nearly 60,000 entries each year nationwide, the ADDY awards have become the nation’s largest and most comprehensive advertising competition. Sponsored by the AAF, the awards honor excellence in advertising and cultivate the highest creative standards in the industry. Each fall, the competition begins with contests in the nation’s 200+ AAF member clubs, where entries must be submitted and judged to be eligible for the ADDY process. Local winners proceed to 15 regional competitions, and those winners, to the national finals.

“We see the launch of ARTACO as a great opportunity to focus on meeting building industry demands for more comprehensive manufacturing and installation solutions,” said Jon Kushner, president of TACO Metals, Inc. “We know that the market is changing and our rebranding reflects our new business model, which is to offer complete systems, as well as quality components, to better serve those building and designing commercial and residential projects.”

ARTACO prides itself on offering quality systems, which contain everything such as balusters, brackets and fittings, as well as infills of glass, rod, cable or other materials. All products meet the highest international standards and can be shipped and delivered almost immediately.

“Architects and contractors want a complete package that arrives ready to assemble and we deliver just that,” says Paul Dructor, general manager of ARTACO Railing Systems. “We have mastered the art of creating complete systems with the benefit of reduced labor time using specialty glue versus welding, without sacrificing great style and functionality.”

In addition to complete system packages, ARTACO offers a full range of customization services to make a unique architectural statement. ARTACO can fabricate components with custom cut lengths, drilling and finishing.

To view the online catalogue, click here or call 1-800-743-3803 for more information.

As General Manager, Dructor will oversee sales, product development, marketing, customer service, technical support and quality control. His knowledge in working with architects, builders and consumers will be the perfect match to fulfill his role in this growing company.

“This is a great opportunity and I look forward to making ARTACO a recognized leader as the most reliable, one-stop source for any railing project. By delivering a competitively priced, quality product and backing it up with technical support and quick delivery, I am confident we will enjoy great success,” said Paul Dructor.